We are dedicated to creating a meaningful, long-term relationship with you that is based on understanding, knowledge and commitment to progress. We are a company of action: proactive, professional and committed to creating long-term success and financial progression for you, our client.
We understand that everyone's different, and that's why our mortgage assessment process is as individual as you. We know the financial side of life can be complex and that's why we work hard to get to know you and your aspirations through careful life planning and consultation. We then provide quality advice services and practical pathways to help you achieve the life you want.
With us, progress means development. Financial and life planning that helps you to navigate life's financial complications, free of financial ambiguity and safe in the knowledge that the professional team is at your side, every step of the way.
Our team are happy to meet at a day, time and location most convenient to you, and these meetings are usually arranged by prior appointment.
We are an award-winning Mortgage Broker and abide by the Financial Conduct Authority's principles which are:
A firm must conduct its business with integrity.
Skill, Care and Diligence
A firm must conduct its business with due skill, care and diligence.
Management & Control
A firm must take reasonable care to organise and control its affairs responsibly and effectively with adequate risk management systems.
A firm must maintain adequate financial resources.
A firm must observe proper standards of market conduct.
A firm must pay due regard to the interests of its customers and treat them fairly.
Communications with Clients
A firm must pay due regard to the information needs of its clients, and communicate information to them in a way which is clear, fair and not misleading.
Conflicts of Interest
A firm must manage conflicts of interest fairly, both between itself and its customers and between a customer and another client.
Customers: Relationship of Trust
A firm must take reasonable care to ensure the suitability of its advice and discretionary decisions for any customer who is entitled to rely upon its judgment.
A firm must arrange adequate protection for client’s assets when it is responsible for them.
Relations with Regulators
A firm must deal with its regulators in an open and cooperative way, and must disclose to the FCA appropriately anything relating to the firm of which the FCA would reasonably expect notice.
Copyright © 2022 Cherry Finance - All Rights Reserved.
As a mortgage is secured against your home, it could be repossessed if you do not keep up the mortgage repayments. Cherry Finance is a trading style of Bluechip Financial Ltd, which is an appointed representative of Peritus Private Finance which is authorised and regulated by the Financial Conduct Authority under number 729282. Please note that the FCA does not regulate all forms of our business activities. Bluechip Financial Limited is registered in England & Wales at 46 Springdale Avenue, Broadstone, BH18 9EU Registered Number 06233796. The information contained within the website is subject to the UK regulatory regime and is therefore primarily targeted at customers in the UK. To view our Privacy Statement, please click here.